The Story of Evolution
For Evolution’s founder Michael Malatin, the problem was clear: Valet Parking and Front Door Services were a key contributor to negative online reviews. No matter the immaculate nature of the Hotel’s brand – poor guest services, long wait times, and a lack of parking almost certainly affected ratings, morale and ultimately profits.
Knowing there had to be a better way, Malatin founded Evolution Parking & Guest Services in January 2019. Running on his years of experience in the industry, and surrounding himself with experts in the field, Malatin led with a singular goal: to disrupt the Valet Parking and Front Door Services industry for Hotels and Resorts – with a renewed focus on world-class Guest Services and a sophisticated approach to the guest experience.
Through hard work, world-class talent development, and an exclusive partnership with Forbes Travel Guide™, Evolution started to make their mark on the industry. After partnering with Evolution, Hotels began reporting dramatic improvement in employee morale, increased efficiencies, and undeniable rises in positive online reviews.
Now, the Evolution team is continuing onward, growing fast – and bringing an elevated level of service to Hotels and Resorts across the nation.