Michael Malatin started the first Hospital-based parking company in 1996. It became the nation’s largest specialized provider of contracted valet and parking services with over 320 hospitals in 34 states. He initiated service enhancements in patient satisfaction that led to Press, Ganey™ patient satisfaction scores that consistently exceeded the 95th percentile while parking over 20,000,000 cars annually. He developed operational guidelines and procedures to improve service delivery, training, accounting, talent selection, and management processes still used today as an industry benchmark. He sold the Company to ABM (NYSE: ABM) in 2007 and remained President of the 7,000 employee subsidiary until 2011.
For 5 years beginning 2013 and ending 2017, Michael founded and sold Pinnacle Automotive Hospitality Services. Pinnacle is the only company in the US that provides a sophisticated guest service approach to Porter and Support Services, developed strictly for Auto Dealerships.
Michael returned to the parking industry, creating Evolution Parking Systems in 2018. Michael has surrounded himself with a team of experts to fulfill the demands of the industry by providing the most professional approach in parking and hospitality management.
Chief Operating Officer
Over the past 22 years, Steven has earned a highly respected reputation as an executive and thought leader within the fast-evolving Parking/Transportation/Mobility industry.
Prior to joining Evolution, Steven served as Senior Vice President for the largest parking company in the US, overseeing two of the largest geographical markets for the company based out of New York from 2004 to 2012, and San Francisco from 2013 to 2016.
In 2016 Steven was promoted to Chief Business Development Officer based out of the company’s headquarters in Chicago, responsible over all aspects of the company’s nation-wide business development functions including national account relationships in the commercial, hospitality and healthcare markets.
Leveraging his leadership strengths, he strategically developed talent to help drive dramatic change and improvements to operations, customer service and financial performance while propelling growth and market expansion. Testament to Steven’s achievements, he earned the company’s most prestigious award, the “CEO Choice Award” in 2019, recognizing superior performance, integrity, and innovation. Steven also earned company top annual performance awards on eight occasions.
A strong believer in engagement and collaboration, Aiello has belonged and contributed to six leading business and industry associations, including BOMA International, the Urban Land Institute, the National Parking Association and the International Parking and Mobility Institute where he is CAPP certified. Steven completed his BA degree at the University of Colorado at Boulder, with a major in Molecular, Cellular and Developmental Biology and minor in Economics, continuing on to complete his MBA in International Business at Florida International University in Miami.
Chief Financial Officer
Jeremy is an accomplished finance executive with over 20 years of leadership experience spanning professional services, international business and private equity owned companies.
Prior to joining Evolution Parking & Guest Services, Jeremy was the Vice President, Controller at a nationwide multifamily amenity services company that more than doubled in size during his tenure. With Jeremy’s natural servant leadership style, he was able to build out a highly engaged and scalable team. His responsibilities included accounting, payroll, treasury, tax, buy and sell-side due diligence and acquisition integration. Jeremy successfully worked with the board and executive team in multiple re-financings and the successful sale of the Company amongst private equity sponsors in 2020.
Jeremy began his career in professional services with Andersen in Tampa, moving to private industry in 2006 when he joined an international developer, owner and operator of power plants. Jeremy had increasing levels of responsibility during his time there, ultimately leaving in 2014 as the Global Director of Financial Planning and Analysis.
Jeremy is a licensed Certified Public Accountant in the state of Florida and graduated from the University of South Florida with degrees in Finance and Accounting.
Regional Director of Operations
Regional Director of Operations
Aiham is an accomplished leader in the hospitality field with over 12 years of experience.
He started his hospitality career with an accomplished hotel brand in 2010 in Baltimore City. Prior to joining Evolution, Aiham was Overseeing the Mid- Atlantic Region with over 10 hotels. His main focus is always improving the guests experience and the client’s satisfaction. Over the past four years, Aiham has increased his previous company’s portfolio by 60%, reduced the claim amount by over 80% and increased revenues by 45%. Aiham also became the youngest Area manager in his field accomplishing that at the age of 27.
As JFK once said, “Leadership and learning are indispensable to each other” and this is what Aiham lives by in his professional career. His leadership is passed on to his colleagues by always leading by example and encouraging them to improve themselves.
During his time away from work, Aiham enjoys spending time with his wife and 2 girls. He is also a Baltimore Ravens fan.
Regional Director of Operations
Ernie Camilo is a proven parking leader with close to 20 years’ experience of mentoring strong, customer focused parking teams that deliver high-end hospitality service.
Ernie, a New York native, began his career in 2003 in his hometown, working valet at the renowned Plaza Hotel. He was immediately hooked by the critical role that this touchpoint played in the overall hotel experience, and he dedicated himself to providing his guests with the best arrival and departure in the business. As Ernie explains, “You never get a second chance to make a first impression, and the primary role of the valet team in greeting guests, and then safely and professionally parking their vehicles, is to set the tone for a much broader hospitality experience. This responsibility is something that is both an honor and a privilege.”
With this mindset, Ernie rapidly rose through the parking industry ranks, and was quickly promoted to the role of Senior Manager.
In search of new and greater responsibilities, Ernie relocated in 2009 to Stamford, Connecticut, where he grew revenues year-over-year for his company across multiple hospitality sites.
Then, in 2014, Ernie moved to Orlando, Florida, for an opportunity to work with some of the city’s finest resorts, and where he would earn his reputation as an inspirational and motivational Regional Manager known for coaching and empowering the people around him to reach their full potential.
Some of Ernie’s major clients in Orlando included Walt Disney World Hotels & Resorts, Rosen Hotels & Resorts, and the iconic Grand Bohemian Hotel (the only luxury property in Downtown Orlando), where his valet teams served thousands of guests from around the world. He also oversaw the Miami area, including the Conrad Miami in Brickell.
With Ernie’s experience in delivering service excellence, in rapid business growth, and of leading new opening and valet transition teams, joining Evolution in 2021 was a natural career move. He was intuitively drawn to their vision: to become the pre-eminent world class provider of specialized services strictly to hotels and resorts nationwide.
Ernie is also excited by Evolution’s unique and exclusive partnership with Forbes Travel Guide. As he says, “Now more than ever we live in an experience-oriented culture, and consumers rightfully have the highest expectations. My role at Evolution is to ensure that our teams go above and beyond to provide our guests and our partners with a parking experience that is the best, bar none. The company is built around this framework and the future has never been more exciting.”
Vice President of Talent
Jennifer began her progressive 20-year career in luxury Hotel/Resort Valet Parking culminating with the Director of Talent Management and Culture. In this role Jennifer supported 8,000 associates, 250 luxury locations, and led the division through a complex post acquisition integration.
Jennifer’s highly commended performance during her career has earned her a stellar reputation within the industry as a well-known, well liked visionary, with an aggressive approach, balanced well by her team-oriented leadership skills.
“I have observed the success and accomplishments Jennifer achieved over the years and it was the perfect opportunity to combine her amazing experience with Evolution. I am so excited to see her ignite our Talent strategies as we aggressively expand nationally”, stated Michael Malatin, Founder and President of Evolution Parking & Guest Services.
This combination of luxury hotel valet parking HR and operations experience puts Jennifer in a league of her own, allowing her to implement Talent Acquisition and Talent Management strategies that are scalable, cutting edge and highly effective. Jennifer has earned a Law and Paralegal Studies Degree from Camden College, she is SPHR Certified, is HR Management Certified from Barry University and is a CMHR. She is a member of the local SHRM chapter, attends on-going webinars and networking activities in her efforts to stay abreast of emerging trends in HR.
Jennifer strongly believes in community involvement and charitable activities partnering with organizations such as Salvation Army’s Angel Tree, The Ronald McDonald House, and Habitat for Humanity. You can also find Jennifer in her garden, creating in her art studio, or rooting on her favorite football team, the Philadelphia Eagles.
She enjoys spending quality time with her husband Kevin and their 3 daughters, enjoying amusement parks, drive-in movies, board games and long bike rides.
Human Resources Manager
Kristin is an experienced Human Resources professional with over eight years of experience working within the intricacies of people management. She has HR experience across multiple markets and industries. At Evolution Parking & Guest Services, she is responsible for strategic HR planning and provides HR expertise to Field Management and Senior Management in all facets of HR. Her areas of expertise include employee relations, benefit administration, compliance, policy and procedure creation/development, management training, performance management, etc.
Prior to joining Evolution Parking & Guest Services, she supported 1,000+ domestic & international associates at PwC in their HR Department. Additionally, she managed the HR Department for a large Property Management firm with 500+ associates.
She is a member of The Society for Human Resources Management (SHRM). Kristin earned her MBA in Human Resource Management from Saint Leo University and a B.A. in Psychology. She currently resides in Columbus, OH with husband and three dogs.
Julia joined the team in June 2020 and brings more than 20 years of accounting and leadership experience to her role. She has worked with small businesses, start-ups, and public companies in different industries.
She was born and raised in the Tampa Bay area and enjoys competing on the field and in the show ring with her Rhodesian Ridgeback dogs.
Director of Business Development and Client Solutions
His passion for working with people led him to the hospitality industry, where he now works closely with asset managers and service-oriented leadership teams. In his current role, Jack utilizes his analytical background to deliver profit-maximizing strategies for Evolution’s new and existing partners.
He previously graduated from the University of Notre Dame's Mendoza College of Business as a varsity letterman, with a BBA in Accounting.
Human Resources Generalist
Kristi is an experienced Human Resources professional with over five years of experience in the Hospitality and Theme Park industries. At Evolution Parking & Guest Services, she is responsible for providing Human Resources and recruitment support to Field Management. Her areas of expertise include recruitment, ATS management, and onboarding new hires.
Kristi earned her Master of Science in Human Resources Management from the University of South Florida and a B.A in Management. She currently resides in Tampa, FL.
Regional Director | Atlanta, GA
Connor Gray has been in the valet and commercial parking business for 14 years. Connor believes in leading his team by doing and strongly believes in building a culture of associates performing at high level in a luxury guest service environment. Connors parking experience is diverse, as he has personally opened 8 properties to include hotels, large commercial properties, country clubs, and restaurants.
In Connors current role, he will be focused on developing his team, expanding the Evolution footprint and keeping strong client relationships. In Connors spare time you can find him racing with the organization WERA in the A Superbike and A Superstock class. He has entered 15 races with 13 first place podiums and 2 second place. His favorite thing however is being a father to his 6 year old daughter.
Regional Director | Chicago, IL
A dedicated student of Hospitality since 1999, Pedro has dedicated his career to providing the best service to his guests and clients. For over 20 years, Pedro has lead parking operations in and around the Chicago area. Pedro knows how to groom a team for success and will ensure guest satisfaction at all locations in his portfolio.
Tony is an accomplished leader, arriving to us with 7 years of experience in HR. Tony most recently worked as a HR Director and Business Office Manager with Innovation Healthcare Services where his duties included strategic planning, payroll, talent acquisition, staffing, and CMS billing. Tony served 12 years in the Army Reserve as a HR Specialist and Motor Vehicle Operator where he obtained his CDL Class A license. Tony earned a BS in Biology at Saint Leo University and is current studying to earn his SHRM-CP certification in HR.
Learning and Development Manager
As our Learning and Development Manager, Sharron oversees and maintains all learning programs to include the Evolution Academy, Guest Service, Safety, Operations and Quality Assurance. She also facilitates the Crescendo Excellence in Leadership Programs and collaborates with operations teams to identify opportunities to enhance organizational effectiveness.
Sharron is a Learning and Development professional with over 15 years’ experience in Adult Learning, Sales and Marketing within the Hospitality, Food & Beverage, Non-profit and Business to Business industries. She most recently worked at Coca Cola Beverages Florida where her responsibilities included Learning Management System (LMS) Administrator, leadership facilitator and e-learning designer. Prior to working with Coke Florida, Sharron was the Adult Learning Manager with Girl Scouts where she managed the LMS and all training design and implementation for 6500 learners within the west central Florida region.
VP of Operations
Brooks has dedicated nearly 30 years to perfecting the art of leading teams in delivering service excellence in hospitality. Having held senior leadership and advisory board roles in parking management operations and mobility technology firms, he has developed a uniquely holistic perspective on both the operations and mobility solutions segments of the industry.
Brooks has experience leading locations across the nation supporting staff numbered in the thousands, and a developed penchant for incremental improvement overseeing more than 50 projects annually over the past 10 years. Projects varying in scope and facet from in-house compliance to nationwide operational improvement programs and multiple large scale PARCS equipment installs. He has accumulated a wealth of vital experience in successfully executing objectives across multiple disciplines.
Make no mistake about it though, Brooks’ passion for service excellence is imparted into each of these aforementioned roles and has been recognized across the industry including in his appointment to create content for, and to lead training of, the valet ambassador certificate training program for the National Parking Association (NPA).
The principles of servant leadership are core to Brooks’ success, as evidenced by the many roles within various industry associations as a trainer, speaker, peer mentor and committee chair around the country. Additionally, Brooks has earned multiple awards and certificates during his tenure in the industry, including the Certified Parking Professional (CPP) certification from the NPA, the Paradigm award from the American Hotel and Lodging Association (AH&LA), being recognition as one of the NPA’s 40 under 40 inaugural class, and a long list of performance awards earned through the organizations he’s led.