Michael Malatin started the first Hospital-based parking company in 1996. It became the nation’s largest specialized provider of contracted valet and parking services with over 320 hospitals in 34 states. He initiated service enhancements in patient satisfaction that led to Press, Ganey™ patient satisfaction scores that consistently exceeded the 95th percentile while parking over 20,000,000 cars annually. He developed operational guidelines and procedures to improve service delivery, training, accounting, talent selection, and management processes still used today as an industry benchmark. He sold the Company to ABM (NYSE: ABM) in 2007 and remained President of the 7,000 employee subsidiary until 2011.
For 5 years beginning 2013 and ending 2017, Michael founded and sold Pinnacle Automotive Hospitality Services. Pinnacle is the only company in the US that provides a sophisticated guest service approach to Porter and Support Services, developed strictly for Auto Dealerships.
Michael returned to the parking industry, creating Evolution Parking Systems in 2018. Michael has surrounded himself with a team of experts to fulfill the demands of the industry by providing the most professional approach in parking and hospitality management.
Chief Operating Officer
Over the past 22 years, Steven has earned a highly respected reputation as an executive and thought leader within the fast-evolving Parking/Transportation/Mobility industry.
Prior to joining Evolution, Steven served as Senior Vice President for the largest parking company in the US, overseeing two of the largest geographical markets for the company based out of New York from 2004 to 2012, and San Francisco from 2013 to 2016.
In 2016 Steven was promoted to Chief Business Development Officer based out of the company’s headquarters in Chicago, responsible over all aspects of the company’s nation-wide business development functions including national account relationships in the commercial, hospitality and healthcare markets.
Leveraging his leadership strengths, he strategically developed talent to help drive dramatic change and improvements to operations, customer service and financial performance while propelling growth and market expansion. Testament to Steven’s achievements, he earned the company’s most prestigious award, the “CEO Choice Award” in 2019, recognizing superior performance, integrity, and innovation. Steven also earned company top annual performance awards on eight occasions.
A strong believer in engagement and collaboration, Aiello has belonged and contributed to six leading business and industry associations, including BOMA International, the Urban Land Institute, the National Parking Association and the International Parking and Mobility Institute where he is CAPP certified. Steven completed his BA degree at the University of Colorado at Boulder, with a major in Molecular, Cellular and Developmental Biology and minor in Economics, continuing on to complete his MBA in International Business at Florida International University in Miami.
Chief Financial Officer
Jeremy is an accomplished finance executive with over 20 years of leadership experience spanning professional services, international business and private equity owned companies.
Prior to joining Evolution Parking & Guest Services, Jeremy was the Vice President, Controller at a nationwide multifamily amenity services company that more than doubled in size during his tenure. With Jeremy’s natural servant leadership style, he was able to build out a highly engaged and scalable team. His responsibilities included accounting, payroll, treasury, tax, buy and sell-side due diligence and acquisition integration. Jeremy successfully worked with the board and executive team in multiple re-financings and the successful sale of the Company amongst private equity sponsors in 2020.
Jeremy began his career in professional services with Andersen in Tampa, moving to private industry in 2006 when he joined an international developer, owner and operator of power plants. Jeremy had increasing levels of responsibility during his time there, ultimately leaving in 2014 as the Global Director of Financial Planning and Analysis.
Jeremy is a licensed Certified Public Accountant in the state of Florida and graduated from the University of South Florida with degrees in Finance and Accounting.
SVP of Human Resources
Kevin Hettinger is an accomplished Human Resources Executive with extensive experience in Human Resources in the hospitality industry. Kevin has been invited to speak and present on various Human Resources topics to organizations in the Tampa Bay area. In addition, he has been recognized on multiple occasions as being one of the top Human Resource Leaders in the Tampa Bay area by local HR organizations and his peers.
Most recently, Kevin was the Director of Human Resources for the second largest distributor of wine and spirits in the United States. Kevin focused heavily on succession planning, culture, staffing and retention and was able to strategically partner with other state leaders to lower turnover, increase retention and manage tremendous industry growth during the COVID-19 Pandemic and the most recent staffing challenges across the state.
Prior to that, Kevin was the Director of Human Resources and spent 11 years at the Seminole Hard Rock Hotel and Casino-Tampa. The Seminole Hard Rock Hotel and Casino-Tampa is one of the largest casinos in North America and known inside the industry as one of the most successful casinos in North America. He was responsible for creating the hiring strategy to staff the casino’s most recent expansion in 2019 to 4,500 Team Members, developing new Team Member initiatives to engage and retain talent and mentoring managers to become higher performing leaders. Kevin played a key strategic HR role with the Seminole Hard Rock’s parent organization, Seminole Gaming and regularly participated in strategic HR planning for multiple Seminole Gaming properties.
Over the years, Kevin has been involved in numerous local and national charities and found ways to engage and encourage his Team Members in participating in efforts to improve their local communities. Most notably, Kevin has been involved with the American Cancer Society’s Making Strides Against Breast Cancer initiative for over 10 years. The last 4 years, Kevin has been nominated to be a “Real Men Wear Pink” ambassador for the American Cancer Society, helping raise funds and awareness for Breast Cancer Research and initiatives.
Kevin has a Master of Arts Degree in Political Science from the University of Florida and a Bachelor of Arts Degree in Political Science from the University of South Florida.
When Kevin’s not at work, you can find him spending time with his family, coaching and cheering one his kid’s sports teams or enjoying all the sights and sounds Tampa Bay has to offer.
Vice President of Hospitality Operations
Regional Director of Operations
Senior Director of Talent
Jennifer began her progressive 20-year career in luxury Hotel/Resort Valet Parking culminating with the Director of Talent Management and Culture. In this role Jennifer supported 8,000 associates, 250 luxury locations, and led the division through a complex post acquisition integration.
Jennifer’s highly commended performance during her career has earned her a stellar reputation within the industry as a well-known, well liked visionary, with an aggressive approach, balanced well by her team-oriented leadership skills.
“I have observed the success and accomplishments Jennifer achieved over the years and it was the perfect opportunity to combine her amazing experience with Evolution. I am so excited to see her ignite our Talent strategies as we aggressively expand nationally”, stated Michael Malatin, Founder and President of Evolution Parking & Guest Services.
This combination of luxury hotel valet parking HR and operations experience puts Jennifer in a league of her own, allowing her to implement Talent Acquisition and Talent Management strategies that are scalable, cutting edge and highly effective. Jennifer has earned a Law and Paralegal Studies Degree from Camden College, she is SPHR Certified, is HR Management Certified from Barry University and is a CMHR. She is a member of the local SHRM chapter, attends on-going webinars and networking activities in her efforts to stay abreast of emerging trends in HR.
Jennifer strongly believes in community involvement and charitable activities partnering with organizations such as Salvation Army’s Angel Tree, The Ronald McDonald House, and Habitat for Humanity. You can also find Jennifer in her garden, creating in her art studio, or rooting on her favorite football team, the Philadelphia Eagles.
She enjoys spending quality time with her husband Kevin and their 3 daughters, enjoying amusement parks, drive-in movies, board games and long bike rides.
Senior Director, Learning & Development
Erika has been working with learners and learning leaders for over 20 years to provide training and development focused on operations, service, sales, and leadership skills. She strives to provide engaging, innovative learning opportunities through a blended approach of eLearning, classroom facilitation and on-the-job training. Her expertise spans across many facets of learning and development including the creation and execution of organizational learning strategy, the implementation and management of Learning Management Systems, instructional design and training team leadership. Prior to joining EPGS, she was the Director of Learning and Development for Savills North America (US & Canada), a premier global real estate service provider with over 35,000 professionals and over 700 locations around the world.
Erika has been a guest presenter at several learning industry events throughout her career. In 2018 she was a speaker at the Learning Solutions Conference & Expo and in 2017 she accepted the Skillsoft Innovation Award in the Small/Medium Business category for delivering outstanding business results using learning and talent solutions. In 2020, Erika earned the SHRM Certified Professional designation which recognizes experts and leaders in the HR field. She also volunteers her time as a First Impressions Coach for Dress for Success of Tampa Bay.
Erika earned her BA is Psychology from the University of South Florida and her MBA from Tulane University with a concentration in Organizational Behavior and Human Resource Management. She resides in Tampa FL with her husband, son, and dog.
Human Resources Manager
Kristin is an experienced Human Resources professional with over eight years of experience working within the intricacies of people management. She has HR experience across multiple markets and industries. At Evolution Parking & Guest Services, she is responsible for strategic HR planning and provides HR expertise to Field Management and Senior Management in all facets of HR. Her areas of expertise include employee relations, benefit administration, compliance, policy and procedure creation/development, management training, performance management, etc.
Prior to joining Evolution Parking & Guest Services, she supported 1,000+ domestic & international associates at PwC in their HR Department. Additionally, she managed the HR Department for a large Property Management firm with 500+ associates.
She is a member of The Society for Human Resources Management (SHRM). Kristin earned her MBA in Human Resource Management from Saint Leo University and a B.A. in Psychology. She currently resides in Columbus, OH with husband and three dogs.