About Evolution.
Never before has hospitality-based parking professionals from across the US come together to form a sophisticated service platform positioned to properly manage and operate hotels parking operations from coast to coast.
Our leaders have identified an opportunity to excel in a stagnant parking services market. Adaption makes the newest entity stronger and more capable than its predecessors.
Our leaders have identified an opportunity to excel in a stagnant parking services market. Adaption makes the newest entity stronger and more capable than its predecessors.
Leadership
Michael D. Malatin
President
For 5 years beginning 2013 and ending 2017, Michael founded and sold Pinnacle Automotive Hospitality Services. Pinnacle is the only company in the US that provides a sophisticated guest service approach to Porter and Support Services, developed strictly for Auto Dealerships.
Michael returned to the parking industry, creating Evolution Parking Systems in 2018. Michael has surrounded himself with a team of experts to fulfill the demands of the industry by providing the most professional approach in parking and hospitality management.
President

Michael D. Malatin
Michael Malatin started the first Hospital-based parking company in 1996. It became the nation’s largest specialized provider of contracted valet and parking services with over 320 hospitals in 34 states. He initiated service enhancements in patient satisfaction that led to Press, Ganey ™ patient satisfaction scores that consistently exceeded the 95th percentile while parking over 20,000,000 cars annually. He developed operational guidelines and procedures to improve service delivery, training, accounting, talent selection, and management processes still used today as an industry benchmark. He sold the Company to ABM (NYSE: ABM) in 2007 and remained President of the 7,000 employee subsidiary until 2011.For 5 years beginning 2013 and ending 2017, Michael founded and sold Pinnacle Automotive Hospitality Services. Pinnacle is the only company in the US that provides a sophisticated guest service approach to Porter and Support Services, developed strictly for Auto Dealerships.
Michael returned to the parking industry, creating Evolution Parking Systems in 2018. Michael has surrounded himself with a team of experts to fulfill the demands of the industry by providing the most professional approach in parking and hospitality management.

Chief Operating Officer

Steven Aiello
Over the past 22 years, Steven has earned a highly respected reputation as an executive and thought leader within the fast-evolving Parking/Transportation/Mobility industry. Prior to joining Evolution, Steven served as Senior Vice President for the largest parking company in the US, overseeing two of the largest geographical markets for the company based out of New York from 2004 to 2012, and San Francisco from 2013 to 2016. In 2016 Steven was promoted to Chief Business Development Officer based out of the company’s headquarters in Chicago, responsible over all aspects of the company’s nation-wide business development functions including national account relationships in the commercial, hospitality and healthcare markets. Leveraging his leadership strengths, he strategically developed talent to help drive dramatic change and improvements to operations, customer service and financial performance while propelling growth and market expansion. Testament to Steven’s achievements, he earned the company’s most prestigious award, the “CEO Choice Award” in 2019, recognizing superior performance, integrity, and innovation. Steven also earned company top annual performance awards on eight occasions.A strong believer in engagement and collaboration, Aiello has belonged and contributed to six leading business and industry associations, including BOMA International, the Urban Land Institute, the National Parking Association and the International Parking and Mobility Institute where he is CAPP certified. Steven completed his BA degree at the University of Colorado at Boulder, with a major in Molecular, Cellular and Developmental Biology and minor in Economics, continuing on to complete his MBA in International Business at Florida International University in Miami.

Vice President Hospitality Services

James Christie
Over the past 14 years, James has developed a strong reputation for his commitment to delivering the highest standards of customer service, and for mentoring dynamic teams that provide some of the very best arrival and departure experiences in the industry.James began his career in 2007 as a part-time valet attendant for a luxury boutique hotel in downtown Orlando. He was quickly hooked by the important role he played in the overall guest experience. He says, “I learned that a valet attendant provided the first and last impression of a much broader experience, and with that came great responsibility. You were only as good as your last guest interaction, so day in day out you would need to deliver the highest level of service to guests visiting from across the country, or indeed the world. And I was wowed by the positive impact the role could have. Whether it be providing detailed and intuitive customer service, or even something as simple as a friendly wave or an authentic smile, it was a great feeling to know you could make a difference in someone else’s day.”
James became an Operations Manager in 2009 and then an Area Manager in 2014 - a position he held for just fifteen-months before being promoted to Vice President.
In this, his most recent role, James was based in Orlando, Florida where he built a presence as Market Vice President overseeing an array of luxury parking operations that included Loews Hotels & Resorts, Portofino Bay Hotel, Royal Pacific Resort, Sapphire Falls Resort, Hard Rock Hotel, Rosen Hotels & Resorts, including the Rosen Shingle Creek, as well as the Grand Bohemian Hotel Orlando, and many more. He was also part of the team responsible for providing valet parking services to all Disney full-service hotels and resorts, including deluxe properties such as the Grand Floridian Resort & Spa, the Contemporary Resort, and the Polynesian Resort & Spa.
In addition to these high-profile accounts James held oversight for all company parking operations across the U.S., leading from the front across multiple states/regions with a sharp focus on safety, operational excellence, and revenue optimization. He has worked directly alongside many of the country’s leading hotels, ownership groups and management companies, and is highly experienced in both new property openings and valet/front door conversions.

Vice President, Talent Acquisition

Carmen Scalise
Carmen Scalise has joined Evolution Parking & Guest Services as the Vice President of Talent and Strategy. She is responsible for leading and developing talent acquisition strategies and programs, including workforce planning, talent attraction, selection & retention practices and measurement, and employment branding that represent the organization’s culture and values. Her passion is identifying the very best people to build the Company and support its phenomenal growth. As a member of the Executive Team, Scalise contributes directly to long and short-term strategic objectives of the organization while maximizing organizational effectiveness. She oversees Talent Acquisition programs and initiatives that enhance the employee experience and partners with leaders across the organization.Scalise has over 20 years of talent acquisition management experience with 15 years in leadership roles. Prior to joining EPGS, she was the Director of Talent Acquisition for a premier global real estate service provider with over 35,000 professionals and over 700 locations around the world. Earlier in her career, she held various talent acquisition leadership positions in the financial services and staffing industry. She has extensive experience in evaluating and improving process and efficiencies through technology and has expertise in creating superior recruiting and talent acquisition departments. She has successfully led company mergers while providing a clear integration strategy for leadership.
Some of her areas of expertise include Leading enterprise-wide TA projects, influencing managers and driving organizational initiatives, cost benefit and compensation analysis, TA process improvement and procedure automation, advising on talent development and succession planning, standardizing TA policies and procedures, talent management and performance development. Scalise is an alumni of University of South Florida and holds a degree in Business Management and Human Resources.