About Evolution.
Never before has hospitality-based parking professionals from across the US come together to form a sophisticated service platform positioned to properly manage and operate hotels parking operations from coast to coast.
Our leaders have identified an opportunity to excel in a stagnant parking services market. Adaption makes the newest entity stronger and more capable than its predecessors.
Our leaders have identified an opportunity to excel in a stagnant parking services market. Adaption makes the newest entity stronger and more capable than its predecessors.
Leadership
President
Michael D. Malatin
Michael Malatin started the first Hospital-based parking company in 1996. It became the nation’s largest specialized provider of contracted valet and parking services with over 320 hospitals in 34 states. He initiated service enhancements in patient satisfaction that led to Press, Ganey ™ patient satisfaction scores that consistently exceeded the 95th percentile while parking over 20,000,000 cars annually. He developed operational guidelines and procedures to improve service delivery, training, accounting, talent selection, and management processes still used today as an industry benchmark. He sold the Company to ABM (NYSE: ABM) in 2007 and remained President of the 7,000 employee subsidiary until 2011.For 5 years beginning 2013 and ending 2017, Michael founded and sold Pinnacle Automotive Hospitality Services. Pinnacle is the only company in the US that provides a sophisticated guest service approach to Porter and Support Services, developed strictly for Auto Dealerships.
Michael returned to the parking industry, creating Evolution Parking Systems in 2018. Michael has surrounded himself with a team of experts to fulfill the demands of the industry by providing the most professional approach in parking and hospitality management.
Chief Financial Officer
Adam D. Smith
Adam D. Smith serves as the Chief Financial Officer at Evolution Hospitality Services. In his role as CFO, Adam has overall responsibility for the financial management and health of the company. His main areas of focus include accounting, corporate finance, ERP, and lead & implement the organization’s long-term strategy to accelerate EPS’s growth and maximize valueAdam comes from the biotech, pharmaceutical, healthcare, manufacturing and insurance industries where his 20 years of financial, accounting, IT and operational experience has earned the fruits of a successful career working for companies in over a dozen countries and states. Most recently he was Project Manager for a large insurance carrier responsible for overseeing over 2 dozen major initiatives in both IT and Accounting that lead to vast improvements to their monthly closing cycle process, automation of several revenue recognition and cash application procedures and completely revamped their chart of accounts and financial reporting capabilities from Excel to the ERP’s native report writer. Prior roles include VP of Finance for $100MM healthcare provider, Corporate Controller for $90MM Surgery Center and Director of SEC Reporting for $250MM international biopharmaceutical firm.
Adam is a high energy, well-rounded financial and systems professional demonstrating expertise in topics such as complex financial planning, reporting, & analysis, process improvement, systems & workflow engineering, ERP implementations, capital markets, treasury management, multi-currency, multi-organizational consolidation and controllership. He is a graduate of the John H. Sykes College of Business at The University of Tampa & holds licenses and certifications relating to IT, Compliance, Security, and Investigations.
Vice President Hospitality Services
Angelo Garcia
Angelo Garcia serves as a Regional Director Hospitality Services. In his role Angelo is responsible for overseeing the full integration of Evolution’s operational foundation. This foundation consists of full transparency with our partners, and investing in our team, which helps us deliver on the “Quality Service” that defines our company.Throughout the years within the Hospitality industry Angelo has been delegated operationally complex sites. Managing sites with multiple ramps, to the Courtyard Philadelphia surrounded by the congested streets of a lively city, to the Hilton Orlando situated next to the Orlando Convention Center. Angelo has handled various multi-million-dollar accounts from Connecticut down to Florida and has aided his partners in enhancing the guest and patient experience. He has been tasked with tackling operational issues during his task force time at multiple sites and believes in investing the proper resources proactively to avoid them altogether. Through developing managers from within and instilling a proactive outlook to the teams that he has led, Angelo has been able to succeed with employees and clients alike.
Regional Vice President Hospitality Services
Michael Farro
Michael Farro serves as Regional Vice President of Hospitality Service. He attended the Chaplain School of Hospitality & Tourism at Florida International University and has dedicated his career to luxury hotel and resort operations for both, food & beverage and the rooms division. His professional hotel experience has taken him to work at top luxury hotels and complex resorts for Loews Hotels in Miami, Coral Gables, St. John, San Francisco, San Diego and Washington, DC John, San Francisco, San Diego and Washington, DC.With a strong foundation in Leading Hotels of the World™ and Forbes Travel Guide™ standards, he has returned to his hometown of Miami to apply his expertise in the industry with Evolution Hospitality Services. His primary task is developing the supportive regional structure of the South Florida market and oversee multiple hotel and resort operations. His Trump Hotels background in team member training, management and operational knowledge has resulted in Michael contributing to the Company’s Learning and Development Department.
